About Choices

At Choices, we walk alongside adults who want to rebuild their lives but are carrying the weight of their past.

Our Story

Choices is a West Midlands based social enterprise dedicated to transforming the lives of vulnerable adults through trauma‑informed, evidence‑based personal development. We design and deliver programmes that rebuild confidence, strengthen emotional resilience, and create clear pathways into education, training, and sustainable employment.

Founded in 2025 through lived experience, Choices was created by someone who understands first‑hand what it feels like to be overshadowed by your past, no matter how much work you put into changing your life. After serving over a decade in prison and completing more than 30 rehabilitative and personal development courses, our founder still faced the harsh reality of release: that despite doing everything “right”, you must work twice as hard, not only to avoid reoffending and make the right choices, but to build a life that reflects who you’ve become, not where you’ve been.

Choices was born from that reality: From the determination to break cycles, challenge stigma, and create a pathway that genuinely supports people who want to change but are navigating barriers that most never see.

Our Mission, Vision & Values

Mission

To create safe, empowering spaces where people can understand themselves, build resilience, and make sustainable, self‑directed choices that change the trajectory of their lives.

Vision

A West Midlands where every adult, regardless of background or circumstance, has access to high quality personal development that unlocks opportunity, strengthens wellbeing, and supports long‑term independence.

Core Values

Care – We meet people with empathy, patience, and humanity.
Trust – We create spaces where people can open up without fear of judgement.
Equality – No one is defined by their worst moment.
Mentee Focused – Your journey, your pace, your voice.
Integrity – We stand by our principles. We own our actions. We lead with honesty.

500+

Children Supported

20+

Education Programs

100+

Volunteers Worldwide

50+

Empowered Community

Dedicated Volunteers

These passionate individuals bring care, education, and hope to every child we serve.

Olivia Ahmed

Volunteer Coordinator

Smiling man wearing volunteer vest with visible text. About volunteering in the community.

Michael Lee

Education Volunteer

Smiling businesswoman at community center with arms crossed,

Emily Rahman

Child Support Volunteer

Sarah Johnson

Community Outreach Volunteer

Smiling man wearing a Volunteers badge, standing in front of other volunteers.

David Smith

Health & Wellness Volunteer

Smiling woman wearing a 'Volunteer' badge leaning against a wall, in a park.

Amina Khan

Activities & Engagement Volunteer

Our Approach

We create safe spaces where people can grow in confidence, rediscover their potential, and make choices that lead to stability, and a brighter future.